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  • Rob Reynolds

    The Mistake: In the early days, we didn’t value virtue over talent. Avesta started in 2010, but we got into real estate in 2005 and started buying...

  • Paul Leone

    The Mistake: I thought I had established a work-life balance, but I was wrong. I had this experience that made me realize that what I had been doing...

  • Jeff Sinelli

    The Mistake: Anytime you start franchises, you’ll have your share of slick businessmen approaching you waving a lot of money. [In our case,] the...

  • Kimbal Musk

    The Mistake: I convinced myself that my business couldn’t scale. Back in the 90s, I was working in the internet business with my brother. I wasn’t...

  • Ariana Pierce

    The Mistake: I was so excited at an opportunity that I overlooked a contractual issue. I had a deal with a large TV network that does a lot of...

  • Tim Seneff

    The Mistake: Following the money versus following my passion. I grew up in an entrepreneurial family. I was a college athlete, a competitive, A-type...

  • Koel Thomae

    The Mistake: Rob and I were complete strangers going into business together. We never wrote a business plan, we never really talked about strategy....

  • Rachel Sapoznik

    The Mistake: For the last 10 years of my 28-year marriage, my then-husband worked for me, which really put a strain on the business. [Spouses] have...